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Luisa Mendoza, Founder & CEO, Global Tourism Sports & Entertainment (GTSE)

Founder, Delivering a Miracle

Luisa Mendoza is the Founder and CEO of Global Tourism Sports & Entertainment (GTSE), bringing over 25 years of experience in global business development and marketing across tourism and sports. Her distinguished career includes serving as Senior Director for New York City Tourism + Conventions, where she spearheaded initiatives across Spain, Latin America, and U.S. Hispanic markets, and becoming the first Director of Sports and Tourism Development for the NBA’s Brooklyn Nets.

These experiences inspired the creation of GTSE, which under Mendoza’s leadership became the first official Sports and Tourism Ambassador for the U.S. Travel Association and IPW. Today, GTSE stands as a global pioneer, curating premium experiences that unite sports, travel, and entertainment into one powerful ecosystem.

Mendoza’s visionary leadership has fostered strategic partnerships across industries, elevating the visibility of U.S. sports as a tourism driver while promoting inclusive growth in emerging markets. Her innovative contributions have earned her multiple distinctions, including the Microsoft Legacy Project Award and the Women in Tourism Award (2024).

Since launching GTSE on January 1, 2020, amid the global pandemic, Mendoza has positioned her company at the forefront of a booming sector—the sports tourism industry valued at $564.7 billion in 2023 and projected to reach $1.5 trillion by 2032.

Beyond her entrepreneurial success, Luisa’s greatest passion is giving back. As the founder of Delivering a Miracle, she serves as a keynote speaker, leadership coach, and mentor, empowering individuals and organizations to turn obstacles into opportunities through purpose, faith, and resilience. Her mission is to help others rise into their calling, lead with heart, and deliver their own miracles.