LUISA MENDOZA stands as a beacon of innovation and trailblazing leadership in the realms of global business development, marketing, tourism, and sports. With over two decades of experience under her belt, Luisa has not only weathered the challenges brought on by the pandemic but emerged stronger than ever before.
Graduating with a BS in Travel and Tourism Management from Florida International University, her journey epitomizes resilience, dedication, and unwavering passion.
Luisa's impact transcends boundaries. Her groundbreaking work at BSE Global / NBA Brooklyn Nets as the first Director of Global Tourism Development revolutionized traditional approaches to sports marketing. Under her leadership, revenue for the Brooklyn Nets soared to unprecedented heights, underscoring her strategic prowess in driving transformative growth.
Drawing on her wealth of experience at esteemed organizations such as Marriott International and New York Tourism & Conventions, the official Tourism Office for NYC, Luisa has consistently pushed boundaries and shattered glass ceilings.
Leading her to become a serial entrepreneur. Her entrepreneurial spirit shines brightly as she has fearlessly founded three successful companies – GTSE, Global Tourism Sports & Entertainment, AJL REPS, and MyTicketPro - solidifying her position as a respected figure in the sports and tourism industries.
Luisa's unwavering dedication, resilience, and passion have been instrumental in paving the way for her success while inspiring others to chase their dreams with fervor.
A true pioneer at heart, Luisa has shattered stereotypes and barriers within the male-dominated sports industry by seamlessly integrating it with tourism on a global scale. Her role as the official Sports and Tourism Ambassador to prestigious organizations like the U.S Travel Association and the largest tourism trade show in the United States – IPW further cements her status as an influential figure driving change in the sector.
Recognized for her groundbreaking contributions, Luisa's accolades include:
Being named an Industry Impactor Honoree by the Microsoft Legacy Project, recognizing her as one of today’s most influential Hispanic Changemakers
Receiving the esteemed "Mujer Destacada" award at Harvard Club of New York.
Her inclusion amongst 17 impactful Latinas in Extraordinary Latinas Volume II underscores her influence across borders.
As she continues to make waves in the industry, Luisa's recent nomination as a distinguished Women in Tourism for Tourism Marketing showcases her ongoing commitment to excellence.
With every milestone achieved and barrier conquered, Luisa Mendoza symbolizes resilience personified—a relentless spirit driving towards progress with unparalleled vision and determination. Her powerful narrative resonates far beyond borders—her story is a testament to what can be accomplished when ambition meets purpose with unyielding strength.